Every now and then a job comes thru that allows all sorts of fun things to happen.

this piece was for the Feb 2011 issue of Deliver Magazine which is created for the USPS by the Agency Cambell-Ewald.

the article was a look into the madcap marketing of the outdoor apparel company Moosejaw.

i loved the idea of creating a piece based on nothing more than the theme of ‘crying tomato’

ketchup came to mind, salsa, (my wife said chopping onions) so i cant take credit for the onion, but that brought up onion breath, a bus stop, etc. etc. not sure why the bicycle, but i liked the wrecked bike, maybe its because my oldest son is learning to ‘ride’ a bike..

thanks to Grayson Cardinell for a fun project.