this is a personal piece that i did for a little local show.

I was commissioned by the firm DDB to submit a concept for an ad for Epson. The campaign is “Now your ideas can look as good in your hand as they do in your head” It was a fun project where the goal was to create an image for a fictitional shoe company that i got to make up. The ad for Epson would attempt to show the creative process of how my ideas are generated, evolve and are selected for final execution.

The night I got the call about the project I was out shoveling 10 inches of snow off my driveway. Naturally i was thinking of my cold toes… that let to me remembering my days working on an asphalt paving crew and how your feet seemed to melt to your boots by the end of the day… then that led me to thinking of boots and soles, that led to souls and the devil and heat and fire and then i figured it would be fun to create a firefighter boot that had ‘Heat Resistant Soles” That’s how the concept came about for the El Diablo Boot company. the legal department eventually found a Canadian boot seller called El Diablo Boots and so the name was changed to “Boots del Diablito Company” After a focus group, a little second guessing, tons of sketching, placement contemplation and a photo shoot with the Devil by Sam Yocum the following ad evolved.
Some of the magazines it has been seen in so far.. MacWorld, HOW, GDUSA

this is the image that is in the printer tray of the ad.

here is a close up of the boot I designed and built.

After seeing a presentation by pixar at ICON 4 (the illustration conference in 2005) that was on the visual development for Cars, I was inspired by the color strips they make for the films as a guide for how the color flows through the film from scene to scene. A year after I saw that presentation, I sat down and sketched out thumbnails of the whole book and put some of my favorite movies in for about a day and locked the studio door, and just started taking watercolors to the sheet and tried to get the colors to go from morning to night through the book so the viewers could experience the day that the kids were traveling through.